The concept behind JAM is simple: to bridge the gap between city and surf by designing clothes that can travel. Born as Londoners (to a South African Mum) the Jam team have sought a ‘permanent’ life on the coast for as long as they can remember.
Jam produces a simple surf inspired range with a focus on comfort and style with stores that serve as destinations rather than outlets. You’re far more likely to be offered up a beer that a sales pitch. With the Jam team on the road between their four stores IDE takes care of the website buying them some well-earned time to chase their waves.
September 24, 2020